Final Expense - Choosing an Agency to Partner With

Independent vs. Captive: What You Should Know

Some organizations promote a single-carrier or locked-in model as “simpler.” In practice, that simplicity often comes at a cost.

Captive agencies often have some weaknesses:

  • Higher priced products

  • Shared, resold, or overpriced leads

  • Contracts that punish agents upon leaving their captive agency

  • Carrier rule changes can have a huge impact on your ability to make a living

Being independent means:

  • Access to multiple carriers

  • Ability to place business where it fits best

  • Protection when underwriting rules change

  • Control over your book of business

The key is not independence alone—it’s who you align with.


Choosing the Right Upline or FMO

This decision matters more than most agents realize.

A good upline:

  • Answers the phone

  • Teaches real-world application strategy

  • Helps with underwriting issues

  • Doesn’t disappear after contracting

  • Encourages long-term thinking

A bad one:

  • Sells dreams instead of systems

  • Pushes one carrier regardless of fit

  • Competes with their own agents

  • Overpromises and underdelivers

Ask hard questions before you contract. If an organization can’t clearly explain how they support agents day-to-day, that tells you everything you need to know.

The Issue Most Agents Don’t Understand Until It Hurts: Releases

A release determines whether you can move your carrier contract from one IMO to another.

This is one of the most important—and least explained—topics in Final Expense.

The reality:

  • Some organizations release freely

  • Some delay releases

  • Some refuse releases

  • Some impose conditions that effectively trap agents

Once you are contracted, you no longer control this unless expectations were clear upfront.

Questions Every Agent Should Ask Before Contracting:

  • Is my contract tied to this organization indefinitely?

  • Who approves the release—the carrier or the IMO?

  • Are there production requirements tied to a release?

  • What happens if our relationship ends?

If an organization minimizes these questions or avoids clear answers, that’s not reassurance—it’s a warning.

Frequently Asked Questions

About Getting Started in Final Expense

How do I get contracted with carriers?

Nowadays, you basically need to work with agency to obtain contracts. Some carriers will still allow individual agents to contract directly (without an agency), but you'll likely need to show proof of production.

In general, agents are better off partnering with top-tier agencies like APEX. You won't be giving up commission this way, and you'll receive additional resources like fresh exclusive leads, excellent training and support, and pre-set appointments. With APEX, you don't have to choose between comp or resources -- you get the best of both.

How do I avoid joining an MLM?

In general, if your agency is pushing you to recruit your friends and family, it's a sign of a possible MLM.

What are the basics of getting started?

Get licensed, interview several agencies, choose the one you trust, and start getting contracted with carriers. From there, a top-tier agency like APEX will help you obtain leads, provide scripts, and give you a roadmap to success. If your agency isn't offering assistance with those things, you may need to look for a new agency.

What are my odds of succeeding?

Supposedly, the industry average is only 8% of agents succeed. Keep in mind, that number is very inflated due to the large number of MLM-style agencies in insurance.

Joining a solid, reputable agency greatly increases your chances of success. Agencies like APEX that provide top-tier leads, training, and support give agents the best shot at reaching their full potential.

Agents Supporting Agents.

Connect. Learn. Grow. Succeed.

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