Privacy Policy
Last Updated: February 17, 2026
Apex Senior Benefits LLC (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, online forms, surveys, scheduling tools, CRM systems, advertising platforms, and communications, including SMS text messaging.
By using our website or submitting your information, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you voluntarily provide, including:
Name
Phone number
Email address
Mailing address
Appointment details
Information submitted through web forms, surveys, scheduling pages, or onboarding forms
We only collect information necessary to provide requested services or communications.
We may also automatically collect certain technical information through cookies and tracking technologies (see Section 9).
2. How We Use Your Information
We use collected information for legitimate business purposes, including:
Communicating with consumers who request information or schedule appointments
Sending appointment confirmations, reminders, rescheduling notices, and follow-ups
Responding to inquiries and service requests
Maintaining internal records for operational, legal, and compliance purposes
Improving website performance
We do not sell personal information to third parties.
3. SMS Text Messaging & A2P Compliance
If you provide your phone number and explicitly consent to receive SMS messages, Apex Senior Benefits LLC may send text messages related to:
Appointment confirmations, reminders, or follow-ups
SMS Disclosures:
Message frequency may vary
Message and data rates may apply
Consent is not a condition of purchase
You may opt out at any time by replying STOP
You may reply HELP for assistance
SMS messages are sent only to individuals who provide affirmative opt-in consent.
4. Non-Sharing of Mobile Information
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
This applies specifically to SMS opt-in data and mobile phone numbers collected for messaging purposes.
5. Data Sharing & Service Providers
We may share personal information with trusted service providers solely for operational purposes, including:
Customer Relationship Management (CRM) platforms (such as GoHighLevel)
SMS and telecommunications providers
Scheduling and form-processing services
Analytics and advertising platforms
These providers are contractually obligated to protect personal information and use it only for authorized business purposes.
We do not sell or rent personal information.
6. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, or misuse.
While no system can guarantee absolute security, we implement industry-standard measures to protect collected data.
7. Data Retention
We retain personal information only as long as necessary for business, legal, and compliance purposes. When information is no longer required, it is securely deleted or anonymized.
8. Your Rights & Choices
You may:
Opt out of SMS messages at any time by replying STOP
Request access to your personal information
Request correction of inaccurate information
Request deletion of your information (subject to legal and operational requirements)
Requests may be submitted using the contact information below.
9. Cookies & Tracking Technologies
Our website may use cookies, pixels, and similar tracking technologies to enhance user experience and improve website performance.
Types of Technologies We May Use:
Essential Cookies
Necessary for website functionality, including secure form submissions and scheduling tools.
Analytics Cookies
We may use tools such as Google Analytics to collect information including:
Browser type
Device type
IP address
Pages visited
Time spent on pages
Referral source
This information is generally aggregated and used to improve site performance.
You may control cookies through your browser settings. Disabling certain cookies may affect website functionality.
10. Children’s Privacy
Our services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.
12. Contact Information
If you have questions about this Privacy Policy or our data practices, please contact:
Apex Senior Benefits LLC
Email: [email protected]
Phone: 469-577-0081